Design Background
Personal Profile
Hi, I’m Elaine Florendo, though most people call me Ely. I’m a graphic designer based in the Philippines with 8+ years of experience in digital and marketing design. I graduated from Far Eastern University Manila in 2017 with a degree in Fine Arts, majoring in Advertising. Since then, I have worked with both local and international clients across different industries.
My work focuses on e-commerce design, branding, A+ content, and social media graphics, helping brands communicate clearly and present their products effectively online. I approach each project with strong attention to detail and a focus on creating thoughtful design solutions tailored to each client’s needs.
I value clear communication, collaboration, and trust, and I believe these are essential to successful design projects. I continuously improve my process by exploring new tools, incorporating AI into my workflow, and staying up to date with evolving design trends.
Outside of design, I enjoy traveling, exploring Manila’s creative scene, and spending time with my cats.
Key Expertise
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Graphic Design
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Branding
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Social Media Graphics
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Amazon A+ Content Design (Listings/Premium A+/Brand store)
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Email Design in Klaviyo
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AI Integration in Design
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UGC Video Editing
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Product Mockup Scene
Softwares/
Tools
Softwares/Tools
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Adobe Photoshop
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Adobe Illustrator
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Adobe XD
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Adobe Firefly
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Adobe Premiere Pro
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Capcut
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Canva
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Figma
AI Tools
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Midjourney
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Higgsfield
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Elevenlabs
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Google Veo
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Heygen
Experience
JUL 2022 - JAN 2026
Growve Philippines
My scope of work are creating digital marketing assets, email design, product listings, graphics for social media and various e-commerce platforms, and creating Short-form videos for Instagram reels and tiktok.
JAN 2022 - MAY 2022
Outive Inc., CA
Designed visuals for product listings, Amazon listing and A+ contents for various brands.
JAN 2021 - JAN 2022
Salama Khalfan Jewellery, UAE
Created luxury branding materials, social media content, textile design, and editorial visuals for clients in the fashion and jewelry industry.
AUG 2019 - DEC 2020
Freelance
Developed branding, packaging, and social media graphics for small local businesses
JAN 2026 - PRESENT
Freelance Graphic Designer
Freelance graphic designer working with international clients on e-commerce visuals, social media graphics, and brand-aligned digital marketing materials.
MAY 2018 - AUG 2019
Galerie Joaquin
Designed art coffee table books, event materials, and exhibition posters.
AUG 2017 - MAR 2018
Cerebro Advertising Inc.
Collaborated on creating company branding and visual identity. Created social media graphics for various clients.
Certifications
APR 2024
UP Open University
Principles of Graphic Design Short Course
SEP 2024
PRO VA
Graphic Design and Video Editing using Canva and Premiere Pro
OCT 2024
PRO VA
Social Media Management